Bringing Seasonal Campaigns to Life
I worked with Grain as a Video Content Producer, creating campaign content for two major seasonal launches — Christmas and Chinese New Year. The focus was on translating each festive concept into warm, appetising visual stories that matched Grain’s established brand style.
Across both campaigns, I worked closely with the creative team and chefs to capture the food, preparation process and overall campaign mood, producing content for social media and digital touchpoints that supported each seasonal launch.
Grain Website Video Header
Beef Cheek and Oxtail Stew
3,951 Views
Christmas Campaign
For Grain’s Christmas campaign, the content focused on creating a sense of warmth, celebration and togetherness around the seasonal menu.
My role involved capturing food preparation, product details and campaign visuals in a way that felt polished but still natural, giving the team flexible video assets for social posts, launch content and web use.
Role: Video Content Producer
Deliverables: Social Content · Campaign visuals · Website Header Video
Cinnamon Brioche Bread Pudding
3,483 Views
Roasted Brussels Sprouts and Buttered Cabbage
7,819 Views
Roasted Provencal Chicken
9,033 Views
Lobster Milk Bee Hoon
7,267 Views
Cereal Soft-Shell Crab and Prawn
4,189 Views
Chinese New Year Campaign
For Chinese New Year, the visual direction shifted towards energy, colour and festive rituals while keeping the content aligned with Grain’s clean, contemporary brand identity.
The campaign content highlighted the menu, preparation and celebratory moments, helping turn the seasonal offering into engaging visual assets for social media and online campaign use.
Role: Video Content Producer
Deliverables: Social Content · Campaign Visuals
